These days, there’s a technological tool for everything, from accounting and project management to marketing and customer relations and everything in between. But how do you know which one is right for your business? As a small business owner, you can’t afford to throw money at every passing fad. You need to ensure that your investment will pay off.

That’s where Return on Investment (ROI) comes in. Get to know what it is, why it’s important, how to calculate it, and when to apply it in this whitepaper.