In the digital age, knowing how to create a digital marketing strategy and having a powerful online presence is critical to business success. With more and more people searching online for the products and services they need, it’s more important than ever to meet your customers where they increasingly live their lives: on the internet.

However, with an abundance of digital marketing tactics and tools available, it can be overwhelming to figure out where to start. That's where your digital marketing strategy comes in. Learning how to create a digital marketing strategy serves as a guide that can help you identify what makes your business special and how you can best get your message out to your customers. With a strong strategy in-hand, you can create content that reveals new opportunities and expands your reach.

So, you are probably wondering how to create a digital marketing strategy for your business? It’s easier than you think. Check out this handy infographic to discover five simple steps to build the perfect digital marketing strategy: